from Edward T. Hiscox’s Principles and Practices for Baptist Churches (Judson Press, 1984; repr., Grand Rapids: Kregel, 1980), 217.
“As public religious serice is usually arranged by evangelical Churches generally, preaching holds a foremost place and the service is secondary. With a liturgical Church it is different. There the service rules, and preaching largley subordinate. Preaching, strictly speaking, is not worship, though calculated to inspire and assist worship. Preaching is a proclamation of truth, not an address to the Deity. The preacher is a herald (kerux), a proclaimer, and his address (kerugma), a message delivered to an audience. . . .
“The true object and design of preaching is the salvation of sinners and edification of the saints by means of instruction and persuasion. Instruction may properly be said to be the first object of preaching. Most emphatically it is not to entertain or recreate an audience; nor to crowd the house with hearers, nor to build up welathy and fashionable congregations; nor to rent pews and replenish the treasury; nor to teach literature, science, or art; but to save and sanctify souls by an exhibition of Christ crucified.”